What are the specific requirements for environmentally friendly packaging design?

1. Trademarks in Environmentally Friendly Packaging Design

Trademarks are the most important representative symbols of a brand, and on packaging, trademarks generally have to be reflected to a certain extent. Generally speaking, for the packaging that requires green environmental protection, the trademark should be in line with this concept and cannot be compared with this concept.

If the difference is too far, the trademark will be weakened in the packaging.

2. Graphics in Environmental Packaging Design

The most important element in packaging design, the "soul" of packaging design, is the most intuitive and eye-catching visual image delivered to consumers. The expression of graphics needs to be consistent with the style and design content. In environmentally friendly packaging, attention should be paid to

Note the following points: graphics cannot be separated from the main features of the product; graphics must have distinct and unique visual effects; graphics should be as concise and simple as possible in environmentally friendly packaging.

3. Colors in Environmentally Friendly Packaging Design

Color is the most important element in environmental protection design, and color is also the first visual experience consumers get to packaging. Research shows that "customers' first impression of a product is color, which means that customers experience color within 20 seconds of first contacting the product."

Color feedback is 80%, and body feedback is 20%. "Many people have misunderstandings about the use of colors in environmental protection design, thinking that environmental protection must be green, and the so-called green packaging should be green. In fact, green packaging is only

- an environmental concept.

Fourth, the text in the environmental protection packaging design

The text on the packaging reflects the essential content of the packaging and is the most accurate element for the packaging to convey information. For the design of environmentally friendly packaging, the text requirements are not high. The text design requirements on the packaging should be: concise, true, easy to understand and easy to read; text

The text content should be consistent with the product attributes; the text style should be consistent with the packaging style.

5. Symbols in Environmentally Friendly Packaging Design

General packaging will contain symbols such as moisture-proof, shock-proof, waterproof, anti-inversion and safety. For environmental protection packaging design, there are generally more certification marks than general packaging, such as: green environmental protection mark, recyclable mark, public welfare mark.

logo, etc. The use of symbols should pay attention to: pay attention to the size of the symbols. There are strict national regulations on the size of many symbols, and national standards should be paid attention to when using them.